Monday, July 16, 2012

Toyota, Nissan, Honda Post Positive Sales

2013 Lexus GS 350

Toyota, Honda, and Nissan must be enjoying 2012 so far, since all three have posted positive sales gains in February, including all their luxury divisions.

Toyota — Up 7.9 Percent, 159,423 Units Sold
Toyota is finally seeing the light at the end of the tunnel, as sales numbers are now on an upward trend. For February, the all-new 2012 Toyota Camry was the brand’s best seller, with 34,542 units sold, an increase of 21.9 percent compared to February 2011. The newest additions to the Prius family also helped with Toyota’s sales boost, with 20,589 units sold, representing a 46-percent increase over the same month last year. Although the Corolla was the second-best-seller at 22,148, sales were down 17.8 percent over last February. The SUV department didn’t perform too well either, with only the Venza seeing an increase, while the Sequoia broke even. The Tacoma is up 29.9 percent, with 10,662 units sold, while the Tundra is down 13.4 percent.

Lexus — Up 15.9 Percent, 16,678 Units Sold
The all-new 2013 GS is proving to be a success so far, with 2396 units sold compared to 349 sold February 2011, representing a whopping 559.1-percent increase. Other winners for February include the ES (up 10.7 percent, 2997 sold) and the LX (up 34.7 percent, 383 units). However, most Lexus models reported a decline. Most notable is the LS range, which is down 29.8 percent with a paltry 516 units sold. The RX, which has usually been a best seller for Lexus, was down 15.3 percent with 5792 sold.

Scion — Up 20.2 Percent, 4938 Units Sold
During its first month on sale last January, 374 examples of the Scion iQ microcar were sold, with double that amount (864 units) sold in February.  Despite a 4.8-percent decline, the tC was the volume leader with 1648 sold, and the xB is the only Scion to report positive numbers with a 4.7-percent increase with 1608 units sold.

Nissan — Up 15.5 Percent, 106,731 Units Sold
The Nissan Division was up 17.1 percent, with 97,492 units sold. The Altima continues to remain the strongest seller with 32,953 units sold in February – a solid increase of 58.4 percent. The bigger Maxima also fared well with 6597 sold, which is 24.1 percent more than February 2011. The Sentra and Versa both reported lower numbers, with a 3.7- and 15.8-percent decrease, respectively. Sales for the Cube continue to dwindle with 687 sold, representing a 69.4-percent decrease. Nissan’s trucks and SUVs all did well except for the Murano: Frontier (4237 sold, up 20.1 percent), the Pathfinder (2856 sold, up 19.4 percent), and the Quest (1206 sold, up 45 percent).


Infiniti — Up 1.0 Percent, 9239 Units Sold
The QX56 SUV was the top performer for Infiniti with 1162 sold, equivalent to a 28.8-percent increase compared to February 2011. And with 1108 units sold and a 4 percent improvement from last year, the FX also reported positive sales. The EX was the biggest loser with 314 sold, down 38.1 percent.

Honda — Up 7.8 Percent, 110,157 Units Sold
The all-new Civic continues to be Honda’s best-seller for February with 27,087 units sold, an increase of 36 percent compared to the same month last year. Volume-wise, the CR-V was second in line with 24,759 sold, up 24.5 percent, and despite the Accord reporting a decrease of 6.3 percent, it came in third volume-wise with 20,702 units sold. Moving to the truck division, the Ridgeline did surprisingly well with 1370 sold, which is 44.8 percent better than February 2011. Even with the addition of a four-cylinder, the polarizing Crosstour dropped 39.9 percent with 1070 sold compared to last year. Honda’s hybrids were also down with the CR-Z reporting a 59 percent decrease, and the Insight down 56.9 percent.

Acura — Up 0.1 Percent, 11,298 Units Sold
 The TL sedan reigned as sales king in February, with 3211 examples driven off the lot, representing a 26-percent increase. The TSX also did well with 3373 sold, an increase of 15.9 percent compared to February 2011. The rest of the Acura lineup didn’t receive as much love from customers though, including the RL, which only sold 28 units, representing an 84-percent decline. Acura’s crossovers include the MDX, which despite being the brand’s overall best-seller at 3583 sold,  wasdown 10.5 percent, the controversial ZDX only moved 56 units (down 72.8 percent), and 1007 examples of the RDX at sold, down 28.1 percent.

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